![]() The tension and arguments shown in the film, were sometimes real because the actors were genuinely frustrated with each other. All of the dialogue was improvised, and conditions were not good so the actors were pretty grumpy. The film also probably looks raw and real because, to an extent, it was. The slow pacing and subtle spookiness also aid in this. The acting is good and the production quality is so low, in a good way, that it feels super raw and believable. The entire film is found footage and structured like a documentary, as if they've just found raw footage. RELATED: This Underrated Horror Movie Breaks The Remake Curse And of course, it all comes to a head in an explosive ending. They get lost and seemingly stuck in a loop in the woods, there's slime all over their stuff, they hear weird sounds, all of the things one could expect from a paranormal haunting. ![]() The day after their first night in the woods is when the spooky stuff starts to happen. After interviewing locals, they head off on a hike through the woods to a space where a mysterious death, rumored to be caused by the witch, occurred. They set out to Burkittsville, Maryland to do an investigative documentary about an old legend called the Blair Witch. The Blair Witch Projectfollows three film students named Mike, Heather, and Josh. To understand how its marketing campaign actually worked, it's kind of important to understand the actual film and how it was made.
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